Domestique is launching!

Thanks to a successful crowdfunding campaign (shout out to our Founding Domestiques! 🙏), we’re now fully focused on bringing our vision to life and launching the platform in May. It’s been amazing to see so much enthusiasm for our ideas, and we can’t wait to get Domestique up and running.

You can still join us as a Founding Domestique by making a donation and having a voice in shaping the future of Domestique.

This is Domestique

Curious to see what the platform will look like? Check out our first ideas here .

So what are we up to? We are ready to shape the next stage of cycling media. Insights straight from the peloton, stories from content creators, and all the news, stats, results, and live coverage you need in one place. Powered by our unique revenue share model, ensuring that those who create the content share in its success.

Below, you’ll find more details about our plans. And if you want to stay updated on our progress, be sure to subscribe to our Substack!

The best stories by creators

The cycling community creates great content, from performance analysis and tactical breakdowns to historical deep dives. But too often, Big Tech benefits instead of the creators. We’re empowering these creators, allowing them to produce more high-quality content while being rightfully rewarded for their work. To ensure the best experience for fans, our editorial team will oversee the quality, diversity, and completeness of the content with equal attention to both men’s and women’s cycling.

Read our blog: “It’s time for change”

Updates from the peloton

Professional cycling is best told by those in the heart of the action. That’s why Domestique is giving pro-riders a direct voice, bringing you updates, insights, and personal stories straight from the peloton via video’s, podcasts and blogs. Authentic perspectives from those riders eager to give an insight in their life as an athlete.

Read our blog: “Giving back to cycling”

The one-stop-shop for fans

Stop jumping between different websites and social media. With us, you'll get not just unique content from creators and pro riders, but also a comprehensive platform featuring news, stats and results. All in one place, making following cycling easier and better than ever. And the best thing? Not another paid subscription but free content.

Read our blog: “A win for cycling fans”

More than a media platform

Our goal is to be more than just a platform. We want to create a place fans love and actively engage with. By putting fans first, from our crowdfunding launch to how we support creators, design interactions, and build meaningful brand partnerships, we’re shaping something special. And this is just the start. We have plenty of ideas beyond the platform to keep fans engaged. All designed for and with you.

Read our blog: “Growing Domestique”

June - September

1_ Concept development

We kicked things off by shaping what Domestique should be. A platform where cycling fans, creators, and riders come together. During this phase, we mapped out the essentials, sketched our business model, and laid the groundwork for our content strategy to set up a solid foundation for what’s ahead.

September - November

2_ Concept validation

We tested our ideas in dozens of conversations with creators, riders, and brands, tweaking the concept based on their feedback. This phase confirmed we were onto something, showed the need for a fresh take on cycling media, and made us even more confident in Domestique’s potential.

November - January

3_ First flight of creators, riders & brands

We successfully brought together our first lineup of content creators and pro riders, while also laying the groundwork for brand partnerships. Over 30 creators and 25+ riders have already joined, ensuring high-quality content and a strong community from day one.

November - March

4_ Securing funding

To bring Domestique to life, we’re securing €375,000 in funding through a mix of ambassador investments, private investors with industry expertise and strong networks, and this crowdfunding campaign. This funding will give us the runway to build the platform, set up a lean team, and ensure we have 12 months to establish and grow Domestique into the go-to cycling platform.

February - May

5_ Platform development, and getting ready

With funding secured, the real work starts. Building the platform (together with our Founding Domestiques), setting up the commercial model, bringing in a second wave of creators and riders, and kicking off our first branded partnerships. This phase is all about making sure Domestique launches strong, with top-tier content and a solid, sustainable revenue model.

Beginning of May

6_ Go live & further development

Time to shine. Domestique goes live! 🚀 It’s time for Domestique to prove its value day by day. In the first two months, we’ll be rolling out biweekly feature updates, fine-tuning the platform as we go. By the time the Tour de France kicks off, we aim to be running at full speed. Ready to cover what could be a truly epic battle in the best way possible.

Any questions?

Whether you have a question about becoming a Founding Domestique via a donation or have ideas for Domestique: we’d love to hear you out, Refer to the frequently asked questions or just drop us a message!

Get in touch

What makes the Domestique concept unique?

Over the past six months, we have developed a new media concept with a revolutionary revenue share model for content creators (including riders and teams). Combine this with our community-driven approach and the way we embrace technology, and all the ingredients are there to bring value to the cycling community in a cost-efficient way.

Want to learn more? Check out our blogs on Substack.

When will I receive my personalized acrylic glass block with my Founding Domestique number?

Every 4 weeks we will have a look at new Founding Domestiques and start the production of this unique souvenir.

How do we want to give Founding Domestiques a voice?

We will facilitate this by enabling you to share ideas, provide feedback, vote on new features and initiatives related to Domestique, and be the first to experience new functionalities. This will primarily take place online, where the community’s opinion will serve as valuable input for our decision-making process.

How will Domestique use the donations?

Donations will help us to further build our organisation and to invest extra in our platform and the user experience.

Stay up to date?

Not becoming a Founding Domestique but still curious about our progress? Sign up for our updates on Substack.