Our story

It’s all in the name. Domestique is the loyal servant of cycling fans with one purpose: to sharpen their passion and enrich the way they follow the sport.

What began as an account on X (Twitter) has grown into a full-fledged media brand since June 2025, following a successful crowdfunding campaign that raised over €300,000 to bring our vision to life.

Our vision is clear: to blend information, engagement and depth across diverse media formats, brought to life with a fresh and passionate voice. All free, with no paywall because we believe the future of sports media lies in accessibility and community, not exclusivity.

Our goal? To be the world’s most likeable cycling media platform. If we achieve that, we're sure that our future will be bright and we will become on of the leading media outlets in the world of cycling.

Want to know more? Drop us a message and we’ll set up a chat.

All the best,

Michiel van Looijengoed
Founder Domestique

we are grateful to our partners.
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We believe cycling journalism should be accessible to everyone. That's why Domestique remains free to read, with the support of our partners. We work with brands that respect our audience and help us keep producing independent cycling journalism. If you come across them, we hope you'll consider supporting the brands that support Domestique.