Domestique Code of Ethics
At Domestique, we believe cycling deserves honest, independent and inspiring storytelling. That’s why our journalism, commentary and content follow a clear set of ethical principles.
1. Truth, not tribes
We aim to report and comment on cycling without fear or favour. Whether it’s breaking news, rider insights or personal reflections, we strive to be fair, fact-based and transparent. Domestique welcomes a range of voices and opinions, but all content must be rooted in verifiable information.
2. Independence comes first
We do not publish content influenced by sponsors, commercial partners or vested interests. Any potential conflicts of interest must be disclosed clearly. This also accounts to contributors we work with. They may be insiders, but they are never mouthpieces.
3. We credit where credit is due
We attribute sources, ideas and statistics to their original creators. When others inspire us, we name them. That includes competitors - because crediting good work only strengthens trust in our own.
4. Contributors must be transparent
We ask all contributors to disclose affiliations or personal interests that could affect how a topic is presented. If you’re unsure whether to include a disclaimer, include it.
5. Fairness to all
We aim to represent all parties in any story or discussion. Criticism is part of journalism, but we always seek to include the right of reply - especially when the subject is personal or reputational.
6. Facts matter and errors are corrected
Accuracy is a cornerstone of our credibility. If a mistake slips through, we correct it promptly and transparently. Readers and contributors can report factual errors or misleading content at any time via our editorial team.
7. We don't blur the line between news and ads
Editorial content and commercial partnerships are kept strictly separate. Branded content is clearly labelled as such.
8. We use AI for research and support, not as a substitute for journalism
Domestique may use AI-assisted tools to support research, summarisation and editorial workflows, but not to replace human judgment, reporting or authorship. All published content is created and reviewed by real people. If AI tools meaningfully shape the output, we will disclose this transparently.
This code applies to all Domestique editorial team members, contributors and partners. It is intended as a foundation, not a legal contract. When in doubt, please feel free to reach out to us.
