Unpacking the sponsors behind the 2025 Tour de France Femmes and its teams

When watching the Tour de France Femmes or any other bike race, we will all have had these or similar questions in our head, wondering what exactly the various companies that sponsor the Tour and its participating teams. Here is the ultimate guide to the sponsors of women’s cycling.

The Tour de France Femmes avec Zwift itself has a long string of sponsors. The most prominent is the US-based virtual cycling platform Zwift that is included in the race name itself and sponsors the prize for the stage winners. Other companies feature on the classification jerseys or sponsor the combativity prize or team classification.

Since the 2025 race is only the fourth edition in its current guise, the jersey sponsors haven’t changed since their introduction in 2022. The yellow jersey for the GC leader is sponsored by LCL (an abbreviation for Le Crédit Lyonnais), a French banking network, since 2003 owned by Crédit Agricole (itself the title sponsor of a cycling team from 1998 to 2008). LCL was technically founded in 2005, but its predecessor Crédit Lyonnais harks back to 1863.

The green points jersey is sponsored by Czech car manufacturer Škoda Auto, a subsidiary of the German Volkswagen Group. By the way, it’s pronounced /ˈʃkɔda/, not /ˈskoʊdə/ or /ˈskoːda/. A Škoda rebranding in 2023 led to the green colour of the jersey becoming noticeably darker than the bright green it had been before. The polka-dot mountain jersey is sponsored by E.Leclerc, a French retailers’ cooperative & hypermarket chain.

The white jersey for the best U23 rider is sponsored by Liv, the women’s sub-brand of Taiwanese bike manufacturer Giant Bicycles, and therefore has a fade to purple (Liv’s corporate colour) at the bottom of the jersey.

All classification jerseys are produced by Santini, an Italian cycling clothing brand. Swiss watchmaker Tissot, part of The Swatch Group, provides the timing while French IT services and consulting company Capgemini presents the on-screen graphics and live updates, and Krys, a French optician’s chain, sponsors the team classification.

The combativity prize is sponsored by Teisseire, a French company dating back to 1720 that produces aromatised syrups for beverages, a very popular way of pepping up water in France. Reflecting Teisseire’s corporate colour, the bib number for the most combative rider will be green. In 2010, Teisseire was acquired by the British company Britvic which was itself acquired by the Danish brewery and beverage giant Carlsberg Group in 2023.

FDJ United, the operator of a.o. the French national lottery and a sponsor of one of the participating teams, is listed as a ‘major sponsor’ on par with the sponsors of the classification jerseys, but is not featured on a jersey or other prize itself.

If riders suffer a mechanical, neutral service is provided by Japanese cycling component manufacturer Shimano. And if they have to abandon, they can (in theory; most, if not all, riders now prefer the team car) climb into the broom wagon sponsored by Velux, a Danish window manufacturer.

Several other companies also sponsor the race. They are less visible in the race but feature in the famous caravan that covers the race route ahead of the riders, throwing give-aways to the roadside fans.

The roots of the team extend back to the T-Mobile women’s team that was set up in the USA in 2002 and later incorporated into the structure of the eponymous men’s team. After the departure of T-Mobile as a sponsor following the 2007 season, the men’s and women’s teams continued until the men’s team folded at the end of 2011. The women’s team was taken over by Ronny Lauke and Kristy Scrymgeour, raced as Specialized-lululemon from 2012 to 2014 and Velocio-SRAM in 2015. Although the Canyon//SRAM team started in 2016 is technically a separate entity, most of the management and many of the riders were carried over.

Since 2016, the team’s title sponsors have been Canyon, a German bike manufacturer that only offers its bikes for direct sale, and SRAM, a US manufacturer of bicycle components.

After Kasia Niewiadoma-Phinney’s 2024 victory at the Tour de France Femmes, Polish cryptocurrency exchange zondacrypto joined as title sponsor for the 2025 season.

The team was founded in 2006 as Vienne Futuroscope, funded by the département of Vienne where it’s based and the theme park Futuroscope near Poitiers where stage 5 of the Tour Femmes will start. For 2014, the region Poitou-Charentes took over the title sponsorship from the département, and after the merger of some French regions, the newly-formed region of Nouvelle-Aquitaine took that spot from 2017 to July 2022. Although the regional governments aren’t title sponsors anymore, they remain ‘institutional partners’. Futuroscope was dropped from the team name after 2022 but is still one of four ‘major partners’.

Since 2017, the team has also been sponsored by FDJ. There is some cooperation with the men’s WorldTeam Groupama-FDJ, but both teams remain separate entities. FDJ is the operator of the French national lottery but also offers online gaming and sports betting. Since its privatisation in 2018 (though the French state still holds about 20% of the company), the company has acquired the Irish national lottery in 2023. In October 2024, it bought Kindred Group, the parent company of Unibet (title sponsor of men’s ProTeam Unibet Tietema Rockets), through a squeeze-out, and in March 2025 the company changed its name to FDJ United.

Ahead of the 2022 Tour Femmes, the team announced Suez as a new title sponsor. Suez is a French water management and waste management company that has its roots in the 19th-century Compagnie de Suez that was formed to build the Suez Canal. After various mergers over the decades, the water and waste assets were spun off into the new company Suez when Gaz de France and the previous Suez merged to form GDF Suez (now Engie).

In April 2023, the team added the French interbank network Cartes Bancaires (CB) as a ‘major partner’, and with the signing of Demi Vollering, the team switched to Specialized bikes for 2025. In June 2025, French insurance company Gan Assurances (already a title sponsor of the Mercier team with Raymond Poulidor in the 1970s and another team, later Crédit Agricole, from 1993 to 1998) and Adagio (a French apartment hotel brand) also became ‘major partners’.

Founded as a cyclo-cross team with a limited road programme in 2009 and including women’s cyclo-cross riders, a women’s road team was set up for the 2020 season. In 2021 and 2022 the team was called Plantur-Pura. Plantur is the women’s shampoo brand of the German Dr. Wolff Gruppe that has been sponsoring the men’s team since 2020 with its Alpecin brand. Pura is a brand of exterior sidings by Dutch panel company Trespa which is owned by the Broadview Holding.

Since 2023, the team name has been Fenix-Deceuninck. Like Trespa, Fenix (already a title sponsor of the men’s ProTeam in 2020 and 2021) is owned by the Broadview Holding, the Italian-based brand offers interior design materials and solutions.
Deceuninck is a Belgian manufacturer of doors and windows. The company sponsored men’s WorldTeam Deceuninck-Quick·Step (now Soudal Quick·Step) from 2019 to 2021 and has been title sponsor of Alpecin-Deceuninck and Fenix-Deceuninck since 2022.

The team rides bikes from German manufacturer Canyon.

Part of the EF Pro Cycling set-up, the women’s team was started ahead of the 2024 season as EF Education-Cannondale. In June of that year, Oatly joined as a title sponsor, and the team raced as EF-Oatly-Cannondale for the rest of the season before dropping Cannondale from the name for 2025.

EF was founded in Sweden in 1965 but is now headquartered in Switzerland. It offers language training, educational travel, and cultural exchanges, based on the idea of immersion in a language as a way of ‘learning by doing’. 

Oatly is also from Sweden and was founded in 1994 to develop and market vegan, plant-based dairy alternatives, mainly oat milk. The company popularised its product to such an extent that it became a victim of its own success: a massive marketing budget and the costs of scaling up production meant that Oatly has been running at ever-increasing losses since 2017. Eventually, in 2023, the company changed its CEO and abandoned its plans to expand production and instead outsourced production to other food producers in order to concentrate on distribution and marketing. Even so, the company now faces competition in the market it built itself as supermarket store brands are significantly cheaper than Oatly’s products.

The team is riding Cannondale bikes. Owned by Canadian conglomerate Dorel since 2008, the US bike manufacturer (though production happens in Taiwan since 2009) was acquired in 2022 by Dutch Pon Holdings who also own a.o. Lease a Bike and Cervélo.

Founded as the Dolmans Landscaping Team for 2010 and sponsored by the eponymous Dutch landscaping group, this has been the strongest women’s cycling team for much of its existence. 

Boels Rental, a Dutch equipment rental company, joined as title sponsor from 2012 but stopped its title sponsorship after 2020 and ended its sponsorship completely after 2024. The Dolmans Landscaping Group also stepped down from title sponsorship after 2020 but remains one of the team’s 'co-sponsors’.

During the 2020 season, SD Worx was announced as the team’s new title sponsor. It is a Belgian company founded in 1945 that offers various business services; for the 2025 team kit, they added “HR & Payroll” to their logo to make clear what they provide. The sponsor’s 80-year anniversary is celebrated with a special Tour Femmes kit that features 80 business clients.

In mid-2023, Protime joined as second title sponsor. Part of the SD Worx Group, Protime offers time registration and workforce management.

Since 2014, the team has used bikes from US bike manufacturer Specialized.

The women’s squad was set up for the 2021 season and built around star signing Marianne Vos while the men’s squad has a long history going all the way back to 1984.

The title sponsors are Visma, a Norwegian business software company, and Lease a Bike, a Dutch company that offers bicycle employee leasing, branding itself as “a bike scheme for any business”, owned by the Dutch Pon Holdings which also owns the Cervélo bikes the team rides as well as other cycling brands, a.o. Cannondale. Both title sponsors as well as main sponsor L - founders of loyalty (a Dutch company that designs retail loyalty programs) are B2B (business-to-business) companies. It is not unlikely that this was a conscious choice when looking for sponsors; cycling races offer a great opportunity for VIP experiences not only for the sponsors themselves, but their business partners as well.

Rabobank came (back) in as a ‘co-sponsor’ just before the 2025 Tour, it is a Dutch bank that was title sponsor of the men’s team from 1996 to 2012 (and sponsored Vos’ women’s team from 2012 to 2016). The Dutch supermarket chain Jumbo, though no longer a title sponsor, is still involved as a co-sponsor. The remaining co-sponsors are Czech car brand Škoda and SRAM, a manufacturer of cycling components.

Founded for 2011 as MCipollini-Giambenini and always using the bike brand named for the (in)famous Italian men’s sprinter, the Women’s WorldTeam licence of the Alé BTC Ljubljana team was taken over for 2022 by a team management company with the same address in Lamone near Lugano, Switzerland, as the men’s team UAE Team Emirates XRG. 

Although the men’s and women’s teams technically remain separate entities, they share most sponsors directly or indirectly. Both teams ride bikes manufactured by Italian brand Colnago, ultimately controlled by Sheikh Tahnoun bin Zayed Al Nahyan, brother of Abu Dhabi’s emir (who’s also the president of the UAE), and the team kits are produced by Italian cycling clothing manufacturer Pissei.

The women’s team’s main funding comes from the emirate of Abu Dhabi through ADQ, an abbreviation for “Abu Dhabi Development Holding Company”, the emirate’s sovereign wealth fund that is also a ‘main sponsor’ of the men’s team. The Abu Dhabi National Oil Company (ADNOC) is another ‘main sponsor’ of the women’s team, but through their subsidiary NMDC Group, an engineering, procurement, construction (EPC) and marine dredging company, instead of XRG like for the men’s team. The other ‘main sponsors’ of the women’s team are MyWhoosh (an UAE-based virtual cycling platform), IHC (International Holding Company, a holding company also chaired by Sheikh Tahnoun), and Analog (an edge computing company launched by G42, an AI development holding company chaired by, you guessed it, Sheikh Tahnoun).

This Navarrese men’s team that has been around since 1980 added a women’s team to its structure for the 2018 season. Since 2011, the structure has been sponsored by Movistar, a brand of Spanish telecommunications company Telefónica, marketed in Spain and Hispanic America. Other Telefónica brands like O2 (for Europe) and Vivo (for Brazil) also appear on the team kit.

The women’s team was started for the 2019 season as Trek-Segafredo. Like the men’s team, it is owned by US bicycle manufacturer Trek who decided to set up their own women’s team and end their previous partnership with Drops Cycling (named Trek-Drops in 2018 and supplied with Trek bikes even before); after several sponsor changes, that team had to fold after the 2024 season. Italian coffee producer Segafredo stayed with Trek-Segafredo as title sponsor until mid-2023.

Ahead of the 2023 Giro Women, German-based discount supermarket chain Lidl was announced as new title sponsor. Lidl supermarkets can be found in 30 European countries as well as the United States of America. Part of the Schwarz Group that also owns the Kaufland chain of hypermarkets, the company has been criticised, especially in the early 2000s, for poor labour conditions in its own stores and distribution centres as well as at suppliers, spying on employees, trying to prevent the forming of employee organisations, and attempting to sack employee representatives. However, Lidl’s entry-level salaries now exceed the minimum wages agreed in collective agreements, and the company provides employee benefits above the legal requirements. 

On Friday, the team announced that Lidl intends to acquire a majority stake in the team, with Trek remaining a minority stakeholder.

After several years exclusively as a youth and junior team, the set-up run by Natascha den Ouden-Knaven and her husband Servais Knaven (in no small part for their four daughters) began to participate in senior races in 2019 when the oldest daughter Britt was too old for the junior ranks. NXTG Racing became a UCI women’s team in 2021 and secured sponsorship from AG Insurance from 2022 with help from men’s team manager Patrick Lefevere. In May 2022, the men’s team management company Decolef became the main shareholder of the women’s team, acquiring a 51% stake from Den Ouden-Knaven. From 2023, Soudal, the new title sponsor of the men’s team, also became title sponsor of the women’s team. In March 2024, Den Ouden-Knaven parted ways with the team she founded, citing an ‘an insurmountable difference of vision and insight’. Instead, AG Insurance became the main shareholder with a total of 76%, the remaining 24% still held by Decolef.

AG Insurance is a Belgian insurance company while Soudal is a Belgian producer of silicones, caulks, polyutherane foams, and adhesives for construction, do-it-yourself projects, and industrial applications.

The team rides Specialized bikes and shares most of its smaller sponsors with men’s team Soudal Quick·Step.

The men’s team, originally founded for the 1999 season, has existed in its current guise since 2005, with Iwan Spekenbrink as general manager since 2008. A women’s team was added for 2011. DSM (now dsm-firmenich) became title sponsor for the 2021 season, and PostNL joined for 2024. A year later, Picnic became the new title sponsor, and dsm-firmenich was removed from the team name, though it still features prominently on the team kit.

Picnic is an online supermarket. The company was founded in the Netherlands in 2015 and has since expanded to Germany and France, offering grocery deliveries when ordering via the company’s app.

PostNL is a Dutch mail, parcel, and e-commerce company. In 1998, it was spun off from KPN, the Dutch postal, telegraphy and telephone company, as TNT (taking the name of the Australian logistics company after a friendly takeover in 1997). After floating the express delivery service as a separate company called TNT Express in 2011 (since acquired by FedEx), the parent company changed its name to PostNL.

dsm-firmenich was formed in 2023 after the merger of Royal DSM, a Dutch chemical company, and Swiss-based Firmenich, a producer of fragrances and flavours.

For the 2020 season, the men’s team then known as Arkéa-Samsic set up a women’s squad which was, however, not sponsored by Samsic, only Arkéa.

Crédit Mutuel Arkéa is a French bancassurance (banking and insurance) group consisting of the Crédit Mutuel de Bretagne (CMB, operating in the départements of Côtes d’Armor, Finistère, Ille-et-Vilaine, and Morbihan), the Crédit Mutuel du Sud-Ouest (CMSO, operating in the départements of Charente, Dordogne, and Gironde) as well as several other subsidiaries (one of which, Fortuneo, was a title sponsor of the men’s team from 2016 to 2018). The mother company Arkéa took over from 2019 but will end its sponsorship after the 2025 season.

B&B Hotels is a chain of budget hotels founded in Brest in 1990 that came in as title sponsor in 2024 but will also stop its sponsorship after this year, leaving team manager Emmanuel Hubert searching for new sponsors.

The team’s bike supplier Bianchi also announced that they will move to Bahrain Victorious for 2026. Bianchi is an Italian bike brand, founded in 1885 but ultimately owned by Italian-born Swedish entrepreneur Salvatore Grimaldi since 1997. 
The Breton regional government, title sponsor of the men’s team from 2005 to 2015, is still an ‘institutional partner’.

The team, comprising both men’s and women’s squads from the start, was founded ahead of the 2012 season with substantial funding from Australian businessman Gerry Ryan, and several companies wholly or partly owned by Ryan have served as title sponsors: BikeExchange, an online cycling shop and marketplace, was title sponsor in 2016 and from 2021 to 2022, while Mitchelton, a winery estate in Victoria’s Nagambie Lakes wine region, was title sponsor from 2018 to 2020.
Ryan’s current title sponsor is Jayco Australia, a manufacturer of RVs (recreational vehicles, also known as campers) that Ryan founded in 1975 after a study tour to the United States of America. Jayco Australia is fully independent from the US company that Ryan studied.

After the 2023 season, the women’s team merged with Liv Racing TeqFind (formerly a.o. Rabo Liv Women and CCC-Liv, the team that Marianne Vos raced for and part-owned until after the 2020 season), pooling the resources of Liv, the women’s sub-brand of Taiwanese bike manufacturer Giant Bicycles, after the brand had been the bike partner of two Women’s WorldTeams for several years. Liv has been part of the name of the women’s team since 2024.

Since 2023, AlUla has been the second title sponsor. AlUla (or al-ʿUlā) is an oasis city in the Hejaz in northwestern Saudi-Arabia, inhabited for over 4000 years. The AlUla Tour stage race has been running since 2020, and since 2023, AlUla has been inscribed on the UNESCO World Heritage list. The Royal Commission for AlUla was founded in 2017 to promote tourism in AlUla; it is a government agency chaired by Saudi crown prince and prime minister Mohammed bin Salman. Since his appointment as crown prince in 2017, ‘MBS’ has led a series of societal reforms that aimed to push back the ultra-conservative Wahhabi religious establishment and gradually modernising the country, but also purged competing Saudi elites, many of whom other members of the large Saudi royal family, and ordered the assassination and dismemberment of journalist Jamal Khashoggi.

Since the foundation of the men’s team for the 2017 season, the team is owned by its title sponsor Uno-X, a chain of unmanned self-service fuel and charging stations across Norway and Denmark. Since 2022, they have also run a women’s team that directly entered the Women’s WorldTour. Coinciding with this year’s Tour, Uno-X has launched an advertising campaign in Norway and Denmark that centres around Magnus Cort, using the phrase “betal med Cort” (Norwegian and Danish for ‘pay by card’) as other riders of the team try to tap Cort at a self-service station.

Uno-X is wholly owned by Reitan AS, a Norwegian retailing conglomerate owned by the Reitan family that consists of retail, real estate, and investment branches. Several other Reitan Retail brands feature on the team kit, with discount supermarket chain Rema 1000 being the most prominent. Reitan also holds the rights to the 7-Eleven brand for Norway, Denmark, and Sweden, and the team raced Liège-Bastogne-Liège in a throwback kit to the 1980s 7-Eleven team.

The women’s squad was added to the long-running men’s team for the 2022 season. Ever since its founding for the 1997 season, the men’s team has been sponsored by Cofidis (short for Compagnie financière de distribution, which is why the final S isn’t silent!), a French consumer credit company that also expanded to Belgium, Spain, Portugal, Italy, Poland, Hungary, Czechia, and Slovakia. 

Since 2024, Cofidis has been wholly owned by the Crédit Mutuel Alliance Fédérale, a French cooperative bancassurance group, not to be confused with Crédit Mutuel Arkéa – CMAF operates almost nationwide while Arkéa only operates in Brittany and around Bordeaux.

Started in 2014 as Team WNT, owned and sponsored by WNT, a Sheffield-based manufacturer and distributer of precision cutting tools, the team first registered with the UCI for 2017. WNT (since 2018 Ceratizit UK & Ireland) is part of the Ceratizit Group headquartered in Luxembourg which itself is owned by the Austrian-based Plansee Group. They produce cutting and machining tools for industry applications.

For 2019, the team base and registration were moved to Germany, and Ceratizit became a title sponsor itself from 2020. The WNT brand disappeared from the team’s name and jersey after the 2024 season with Ceratizit now the sole title sponsor.

Having run a men’s team since 2007, Circuit Sport entered women’s cycling in 2012. For the first four years, the team was sponsored by Optum, a subsidiary of the US-based UnitedHealth Group, that offers healthcare services. From 2016, Rally Health, a company offering a digital health platform, took over as title sponsor, and Rally Health was wholly acquired by the UnitedHealth Group in 2017. Ahead of the 2019 season, the Rally Health teams merged with the teams sponsored by UnitedHealthcare (UHC), a US-based for-profit healthcare provider and the other subsidiary of the UnitedHealth Group. The UHC men’s team had been around since 2003 while the women’s team was set up in 2014.

The team raced as Rally UHC for one season before dropping the UHC brand from the name from 2020. Since 2022, Human Powered Health has been the title sponsor, though the men’s team folded after the 2023 season, leaving the women’s team to continue on its own.

Human Powered Health offers health optimisation and athletic performance services at locations in Arizona, Massachusetts, and Minnesota. The company was set up by Circuit Sport but, like the previous title sponsors, is ultimately part of the UnitedHealth Group. Of the UnitedHealth Group’s subsidiaries, UHC in particular has long faced criticism for how it handles claims for medical coverage.

The French municipality of Aubervilliers, directly neighbouring Paris, and the département of Seine-Saint-Denis (recognisable by its administrative number 93) have sponsored a men’s cycling team ever since 1994. The women’s team became UCI-registered in 2022 after several years on the amateur level.

Biscuiterie Saint-Michel, a French producer of biscuits/cookies, became title sponsor of the teams in 2018. French real estate developer Home Preference joined for the 2025 season.

Biscuiterie Saint-Michel is a subsidiary of St Michel Biscuits (formerly Morina Baie Biscuits) which itself is a subsidiary of French-based multinational Andros.

The Basque credit union Laboral Kutxa has been sponsoring the women’s team of the Fundazioa Euskadi/Fundación Euskadi since 2019. The team became UCI-registered in 2021.

The Fundazioa Euskadi/Fundación Euskadi, a non-profit foundation dedicated to the promotion of Basque cycling, ran a men’s professional team from 1994 to 2013 when title sponsor Euskaltel, a Basque telecommunications company, took over the team management with big plans, signed several non-Basque riders, but folded after one season. The Euskadi team (previously named Orbea for the Basque bike manufacturer) that, along with several amateur teams, had functioned as a development squad for Euskaltel-Euskadi stepped down from Continental to amateur status after 2014 but returned as a Continental team in 2018 and became a ProTeam in 2020, coinciding with a return of Euskaltel as title sponsor.

After several years as an amateur team, the team registered with the UCI in 2019 as Charente-Maritime, sponsored by the eponymous French département. French top division rugby union club Stade Rochelais from La Rochelle, the capital of the département, was an additional title sponsor from 2021 to 2023, with the team kit changing to the club’s traditional black and yellow.

From 2024, Chinese bike manufacturer Winspace took over as title sponsor, and Orange Seal, a US-based producer of tyre sealant, joined for 2025.

Founded in 2013, the team had for many years been sponsored by Parkhotel Valkenburg, a hotel in the Dutch town of Valkenburg known for the Cauberg climb, the Amstel Gold Race, and several editions of the world championships. The team is a development pathway and has had many top riders in its ranks, with Demi Vollering, Lorena Wiebes, Pauliena Rooijakkers, and Mischa Bredewold only the most well-known names.

When the hotel moved its sponsorship to a Dutch men’s Continental team after the 2023 season, the women’s team instead combined forces with a different Dutch men’s Continental team sponsored by VolkerWessels that had been founded as a non-UCI team in 2017 and became a UCI team for 2020.

VolkerWessels is one of the largest construction companies in the Netherlands.

The team was founded as Cogeas-Mettler for 2018, was registered as Russian until the end of the 2021 season, and consisted mainly of Russian riders, with Olga Zabelinskaya (racing under the Uzbek flag since mid-2018) the star rider. Cogeas is a Swiss company run by Salvadoran businessman Rubén Contreras who has been residing in Switzerland for decades and is listed by the UCI as the representative of the team. Contreras also organises several women’s cycling races in his home country where his own team obviously participates.

For 2022, the team received a Women’s WorldTour licence, registered in Switzerland, shifted its focus to Swiss and international riders (but has since had a big turnaround of riders every off-season), and secured sponsorship from Roland, a Swiss manufacturer of crispy baked goods that is also a personal sponsor of Swiss mountain biker Jolanda Neff.

In 2023, the team was supported by the men’s team Israel-Premier Tech and raced as Israel Premier Tech Roland, but this partnership ended after one year.

In June 2025, Le Dévoluy (also known as Superdévoluy) was announced as a second title sponsor and the team’s new training base. The Dévoluy mountains in the French département Hautes-Alpes are well-known as a winter destination and want to use the team sponsorship to increase their visibility as a summer destination.