The real reason Unibet Rose Rockets isn't allowed at the 2026 Tour de France
ASO surprised everyone by giving Caja Rural a 2026 Tour de France wildcard instead of Unibet Rose Rockets. What happened?
Bas Tietema's team did everything right. They signed Dylan Groenewegen, brought in Marcel Kittel as sprint coach, and built a genuine fanbase through years of content. But when it came to wildcard selection, YouTube subscribers couldn't compete with ASO's strategic calculations around the Vuelta a España, Spanish sponsors, and the Barcelona Grand Départ.
We also examine how Unibet Rose Rockets' decision to register in France may have backfired, and what this whole saga reveals about how professional cycling really works.
This video first appeared as an article on our website on January 30th, 2026
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