Chris Froome reveals new job but still no word on retirement

Chris Froome has not competed since the Tour de Pologne in August of last year and he since suffered in a life-threatening crash that required heart surgery, but he has yet to signal whether he has officially retired from pro cycling.

However, Tuesday’s news that Froome has joined Vetka as their Chief Innovation Officer in a part-time capacity suggests that an announcement on his cycling future might be imminent.

Vetka is already involved in professional cycling, partnering with Decathlon CMA CGM and Lidl-Trek. Their athlete advisory board, which Froome will head, already includes Pinarello-Q36.5 rider Eddie Dunbar.

“Athletes generate huge amounts of data, but without context, it can quickly lose meaning, my focus with Vekta is on making sure performance insights are grounded in reality - how decisions feel day to day, how fatigue accumulates, and how athletes actually adapt over seasons, not just sessions,” Froome said in a statement released by Vetka on Tuesday.

Froome won seven Grand Tours during his time at Team Sky before his career was interrupted by a serious crash at the 2019 Critérium du Dauphiné. Although he returned to the peloton the following season, he would never scale the same heights, and the 2018 Giro d’Italia remains his last professional win.

He joined Sylvan Adams’ Israel-Premier Tech squad on a five-year contract in 2021, but he was not retained by the rebranded NSN team when that deal expired at the end of 2025.

Froome was a special guest at the Vuelta a España presentation in Monaco in December, where he was feted for his achievements, but he declined to confirm that he had formally brought the curtain down on his career.

“I’m not really ready to talk about my plans just yet, but when I am, I’ll be sure to let everyone know,” Froome told Cyclingnews at the time.

Froome’s venture into AI coaching follows that of his old teammate and rival Bradley Wiggins, who last month announced his involvement in a coaching app.