Could Ineos disappear as title sponsor from the peloton?
With the recent arrival of Netcompany, reports suggest that the British team are still looking for additional sponsorship, sparking speculation that Ineos could step back from its prominent title sponsor role.
Building on this new partnership, the team's Chief Commercial Officer, Tom Hill, confirmed on the Leaders Worth Knowing podcast that there is active interest in seeking further sponsorship following the arrival of Netcompany.
"We have Netcompany as our first name-co title partner, but we're going back to market looking for a second co-title partner," Hill explained on the Leaders Worth Knowing podcast.
On April 28, the British team officially confirmed a five-year co-title partnership with Danish IT company Netcompany. With Ineos remaining as a title sponsor, the team would be known as Netcompany-Ineos from the start of the Giro d’Italia.
It has been reported that Netcompany will provide €100 million to the team budget over the next five years, though the figure has yet to be confirmed by the team or the new sponsor.
Despite Ineos remaining as a co-title sponsor for now, the team's sponsorship structure appears to be evolving, and this marks a notable shift for the squad that has carried the Ineos name since 2019.
When describing the potential outcome, Hill referenced a future structure of "So, Netcompany-X," indicating that Ineos could step down from a primary title sponsor position but remain heavily involved as a major financier and long-term backer of the team.
Jim Ratcliffe, Chairman and CEO of Ineos, took over ownership of Team Sky back in 2019, winning the Tour de France that summer with Egan Bernal, before Tao Geoghegan Hart and the Colombian won the Giro in 2020 and 2021.
However, the team are currently on their longest streak without a Grand Tour success since the team’s debut season in 2010, and Thymen Arensman was the highest placed finisher at the Tour de France in 2025, finishing 12th and winning two stages.
Adding further focus to the squad's ambitions, Sir Dave Brailsford’s departure from Manchester United was formally confirmed ahead of the Giro, with the 62-year-old having also stepped back into a senior role within the cycling team last June.
Brailsford has outlined his ambition to win an eighth Tour de France with the team, and with the arrival of Netcompany already, the addition of another co-sponsor could be a significant factor in achieving their target.
Make us your preferred source on Google
Stay closer than ever to the latest cycling news, interviews and analysis. Simply selecting Domestique as a Preferred Source can really help us grow, while making sure you see more of our stories in your news overview.
