Red Bull enters the Women’s WorldTour with FDJ United-SUEZ
The Austrian energy drink company has expanded its presence in professional cycling by becoming a major partner of FDJ United-SUEZ .
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Red Bull has entered the Women’s WorldTour for the first time through a new partnership with French team FDJ United-SUEZ
The agreement took effect on 1 August 2026, with Red Bull joining as a major partner and the team’s official energy drink partner.
It follows the company’s move into the men’s peloton with Red Bull-Bora-Hansgrohe, whose roster includes Remco Evenepoel, Florian Lipowitz and Primož Roglič.
Red Bull is also active in cycling through individual sponsorship deals with riders such as Wout van Aert and Tom Pidcock, who both wear the brand’s distinctive helmet.
The new partnership was visible from Stage 1 of the Tour de France Femmes, where Demi Vollering and her FDJ teammates raced with the Red Bull branding on their helmets.
As part of the long term agreement, FDJ United-SUEZ will gain access to the Red Bull Athlete Performance Center. The team will be able to use the company’s facilities and expertise in areas including sports science, altitude training and physiological testing.
General manager Stephen Delcourt said the deal reflected the team’s development and its ambitions beyond France.
“We are delighted to welcome Red Bull. This partnership is the culmination of the work we have put into building and developing the team over the past few years,” Delcourt said in a team statement.
“What brings us together goes beyond performance. We share a desire to challenge established models, innovate and find new ways to tell the story of our sport. To see the partnership begin at the Tour de France Femmes is a special moment for the team.”
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