Vuelta restricts much discussed influencer’s rider access after Pogacar controversy

Jons will remain part of the race’s digital coverage until the end of the Vuelta, but her access to riders will be significantly reduced. According to MARCA, organisers have decided that she will no longer be permitted in the mixed zone, around team buses or at other points where she could interact directly with riders during the race.

The Spanish publication also reports that the Vuelta has formally asked Jons to adjust the tone and style of the content she produces during the event, with organisers wanting her output to better reflect the setting of a major professional sporting event.

Rather than ending the collaboration, the Vuelta has opted to keep Jons involved while placing clearer limits around her access and the type of content expected from her for the remainder of the race.

The decision follows widespread criticism of Jons’ coverage from the opening stage in Monaco.

After Pogacar won the time trial and took the red jersey, Jons repeatedly tried to attract his attention, referred to him as “Pogachitar” and later asked why he “hyperventilates” every time he sees her. 

Her coverage also included suggestive comments about riders’ appearance and clothing, prompting criticism over both the content and the level of access she had been given.

UAE Team Emirates-XRG subsequently raised concerns with the Vuelta over the way Pogacar had been approached.

The incident also drew criticism from within the cycling media, with Eurosport journalist Laura Meseguer questioning both the tone of the content and the decision to give Jons such close access to riders.

According to MARCA, the Vuelta does not consider the controversy grounds to remove Jons from the event. Organisers are also reluctant to frame the episode as a broader conflict between traditional cycling media and content creators, or as a debate about feminism.