Zwift launches premium subscription tier with AI coaching and real-world video routes
Online fitness platform now includes video rides on the Col du Galibier and Sa Calobra in Mallorca as part of a major upgrade for the winter of 2026.
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Zwift have launched an optional new subscription tier called Zwift Plus that includes personalised coaching advice and high-definition video routes such as the Col du Galibier in the Alps, Sa Calobra on Mallorca and gravel rides in Dolores, Colorado.
The new premium tier marks a major development for the platform as the weather in the northern hemisphere worsens and people begin to ride more indoors.
Zwift Plus is available for $29.99/€29.99/£26.99 per month, more than the standard subscription, but Zwift believes the additional features offer extra value to indoor riders.
All new subscribers receive a 14-day trial of Zwift Plus, while existing members can opt in for a free one-month upgrade for a limited time to try the coaching features and video routes.
The company has also announced a range of improvements for existing subscribers, including a cleaner and simpler home screen, more wearable connections and an 18km extension of Watopia.
Zwift Coach - training plans built on 65 million rides, with a personal AI coach
Zwift have always offered training plans and workouts, but Zwift Coach takes personalisation a step further.
Beginner and recreational riders are the fastest-growing group among Zwift's one million riders. According to the platform's data, the majority of Zwifters (63%) participate in a variety of activities, while just 13% focus on structured workouts.
Zwift believes 'the best workout is the one you actually do' and that consistency and regular riding help build fitness.
The Zwift Coach training model combines peer-reviewed sports science with anonymised power and heart rate data from 65 million rides recorded on Zwift in 2025. Riders then answer a few simple questions about their goals, fitness levels and preferred intensity to create a personalised training plan.
Zwift uses the data to build the training plan and then AI turns it into clear, personal coaching that adapts and updates due to missed sessions or work and family commitments. Wearable data, runs and outdoor rides are all considered.
The coaching system draws on Zwift’s library of thousands of workouts, routes, RoboPacers and events to create tailor-made training plans that combine endurance rides with more intense sessions. Plans can be personalised in the Zwift Companion app and adjusted to account for outdoor rides or demanding indoor workouts.
A new coach analysis tab in the post-ride activity report provides immediate feedback, alongside daily guidance and weekly ride planning. Riders can also earn rewards for completing workouts.
Zwift Video heads out onto 'real' roads
Zwift says the new high-definition video routes included in Zwift Plus offer a new way to experience indoor cycling.
The company acquired Rouvy, a platform known for its real-world video routes, in the spring of 2026, but Zwift Video has been developed independently. It retains the same riding characteristics as Zwift’s graphics-based worlds, combining smooth high-definition playback with familiar features such as PowerUps, Segment Leaderboards, HoloReplays, Drops and Zwift's visual elements.
Zwift Plus members can ride any route at any time alongside other riders, with organised events and MeetUps set to launch soon.
Zwift Video launches with 21 routes across six countries, covering a total of 385km. These include famous climbs such as the Col du Galibier and Sa Calobra, alongside lesser-known destinations like the Lofoten Islands in Norway. The routes were filmed multiple times to capture the best conditions, with new routes and destinations set to be added regularly in 2027.
All Zwift Video routes, ranging from 6.2km to 29km, can be ridden as repeated laps, allowing workouts to be adapted to different distances, including with HoloReplay. Zwift has also launched a Globetrotter Challenge, offering a special Globetrotter kit and bonus XP to riders who complete all 10 routes by February 1.
- The French Alps: Col du Galibier (Lautaret), Cime de la Bonette, Upper Bonette
- Mallorca: Sa Calobra, Coll de Femenia
- Tenerife: Teide Plateau
- Western Cape: Chapmans Peak, Clarence Drive, Bain’s Kloof Pass, Du Toitskloof Pass
- Lofoten Islands: The Midnight Sun Road, Eggum Coastal, Nappvang Glow
- Southern Utah: The Hogsback, Arches National Park, Glen Canyon, Colorado River Sunrise
- Colorado: Dolores Dirt
- The Scottish Highlands: Glen Etive, Quinag Highlands, Glen Garry Wilds
Zwift Plus is available now for $29.99/€29.99/£26.99 per month.
For further details, head to www.zwift.com/zwift-plus
