Our story

It’s all in the name. Domestique is the loyal servant of cycling fans with one purpose: to sharpen their passion and enrich the way they follow the sport.

What began as an account on X (Twitter) has grown into a full-fledged media brand since June 2025, following a successful crowdfunding campaign that raised over €300,000 to bring our vision to life.

Our vision is clear: to blend information, engagement and depth across diverse media formats, brought to life with a fresh and passionate voice. All free, with no paywall because we believe the future of sports media lies in accessibility and community, not exclusivity.

Our goal? To be the world’s most likeable cycling media platform. If we achieve that, we're sure that our future will be bright and we will become on of the leading media outlets in the world of cycling.

Want to know more? Drop us a message and we’ll set up a chat.

All the best,

Michiel van Looijengoed
Founder Domestique

we are grateful to our partners.
Are you?

In a time of paywalls, we believe in the power of free content. Through our innovative model and creative approach to brands, we ensure they are seen as a valuable addition by the community rather than a commercial interruption. This way, Domestique remains accessible to everyone, our partners are satisfied, and we can continue to grow. We hope you’ll support the brands that make this possible.