Our story

Domestique is our answer to that.


A place where everything comes together. Complete news coverage, live race coverage, in-depth stories, analysis, interviews, and stats & results. All powered by a passionate editorial team that understands the sport beyond the headlines. 

We also believe that cycling’s richness stems from the voices surrounding it. From those who’ve raced it, who write about its history, who obsess over its tactics and who are deeply connected to the world’s most beautiful sport every single day. 

That’s why Domestique is not built just to publish, but to serve and to live up to our name. With a unique revenue share model that helps (former) riders and creators share their perspective, grow their audience, and earn fairly from their work, we support what’s already out there and help build what’s next. 

Above all, we do this in collaboration with the community, and without any barriers or paywalls. Fans are not passive viewers. They notice, reflect, and care. Every piece of content on Domestique is an invitation to engage, because the conversation around cycling doesn’t stop at the finish line. That’s where it begins. 

We’re building this platform with the people who make the sport what it is.
That’s what we mean when we say:

Domestique is the Voice of Cycling.

Michiel van Looijengoed
Founder Domestique

Ps. Curious about our timeline? Check out our public roadmap.