Partner up - Creators

Our core content is built around pro-race coverage. Led by our editorial team, we provide daily reporting, coverage, context and insight from the heart of the racing calendar. Around this foundation, we invite creators to add new layers by offering unexpected angles, original formats and fresh energy that reflect the many ways people experience the sport.

We see two main groups. On one side, there are experts in specific fields, such as nutrition specialists and training coaches, who can share their knowledge on Domestique while building their personal brand. On the other, there are passionate cycling fans who dream of turning their love for the sport into something lasting. Too often, great content gets lost, or ends up enriching platforms that give little back. Domestique offers an alternative: a space that values originality, rewards quality, and supports creative freedom within a strong editorial framework.

We welcome all kinds of content: writing, video, podcasts and other formats. What matters most is that it’s original, relevant, qualitative and made with intention. 

Initially, we worked with a performance based revenue model, but with our current traffic levels and the relatively small share of total reach generated by creators, it has proven difficult to offer an attractive incentive, with a few exceptions.

With that in mind, in 2026 we want to move towards a different compensation model that offers more certainty once a series of tests shows that a creator’s content performs well and truly resonates. Depending on the type of content and the revenue streams linked to it, we will make tailored agreements.

Interested in contributing? Email Katy Madgwick at katy@domestiquecycling.com. Tell us a bit about yourself, the kind of content you create or want to create, and why you’d like to be part of Domestique.

We carefully review every idea based on its quality and its fit with our editorial approach and the broader offering on Domestique.